Disaggregation Main Insight
The Disaggregation Main Insight module uses personalized insights about a specific end use in the customer's home to encourage engagement with a utility promotion. It highlights categories where the customer's usage exceeds the regional average, helping them better understand their consumption and motivating them to take action to reduce it. The module can focus on the customer's largest end-use category or a utility-selected category to reinforce the promotion. Oracle Utilities Opower partners with utilities to design these marketing modules in a way that enhances the overall report experience.
Appears in: Promotion Report
Requirements
| Category | Description |
|---|---|
| Billing Frequency | Monthly, bi-monthly, or quarterly. |
| Data Delivery Frequency | Monthly, bi-monthly, or quarterly. |
| Data Requirements |
Energy disaggregation data is required to get an estimate of the categories where a customer uses the most energy. Minimum: The minimum data requirement is average energy use data for the households in a utility's region. This data is typically obtained from public data sources. The module then uses the customer's responses to the Mini Home Energy Analysis survey to adjust the average energy use values and yield personalized disaggregation results. Recommended: The recommended approach is to use weather data and at least six historical bills, as this will provide more accurate disaggregation results. Additional data requirements may apply depending on the utility's setup, configuration, and whether any advanced data science models are used. |
| Data History | A minimum of one historical bill. Additional data history requirements apply depending on the utility's setup, configuration, and any data science model usage. |
| Data Coverage | Not applicable. |
| Supported Fuels | Electricity, gas, and dual fuel. |
User Experience
This image shows an example of the Disaggregation Main Insight module.
Heading: Captures the customer's attention and introduces the promotion topic, preparing them to engage with the insight.
Date Range: Dynamically reflects the relevant billing period.
Spent Last Year: Shows the total cost the customer incurred for the highlighted category over the past year.
Total Energy Use: Indicates the percentage of the customer's total energy usage or cost represented by this category.
Promotion Text: Describes the promotion associated with the disaggregation insight.
Explainer:: Provides context on how the data was calculated and why the customer was selected to receive this promotion.
User Experience Variations
The user experience may vary based on factors such as the customer's energy usage, service type, available data, costs, location, and whether the utility chooses to promote an end-use category other than the customer's largest one.
Utility Preferred End Use
If the utility decides to promote an end use that is not the customer's largest end use category, the header introduces the category more generically as a place to save without saying where it ranks in the customer's overall use.