Marketing Modules
Marketing modules encourage customers to take advantage of utility-specific or Oracle Utilities-specific products or programs. The modules are selected from a library of content that has been tested to optimize conversions and satisfaction. Small edits can be made to the text and visuals. For example, the modules can be customized to promote utility-specific programs (such as a home audit), products or features, processes, rebates, calls to action (URL, phone number, or both), and more.
Appears in: All Report Types.
Marketing Module Examples
This section describes the user experience for each report type.
Progress Report
The Progress Report has a dedicated space on the back of the report for a print marketing module. A marketing module should be included in every send. This image is an example of a Progress Report marketing module.
Promotion Report
The Promotion Report includes a Disaggregation Breakdown marketing module which explains how usage is calculated for each category of energy use in a customer's home. However, utilities have the option of replacing the Disaggregation Breakdown with an alternative module related to the promotion. This image is an example of the Promotion Report marketing module.
Seasonal Report
Marketing modules included in the Seasonal Reporteducate customers about seasonal costs and changes, and advertise relevant programs and rebates. This image is an example of the winter seasonal marketing module included in the Seasonal Report.
Limited Income Report
The marketing module included in the Limited Income Report educates customers about additional programs or promotions that can help them save money. This image is an example of a limited income marketing module included in the Limited Income Report
Time of Use Report
The marketing module included in the Time of Use Report is designed to educate customers about peak usage, highlight community impact, alert customers of season changes, and advertise relevant rates, programs and rebates. This image is an example of a time of use marketing module included in the Time of Use Report
Electric Vehicle Report
The marketing module included in the Electric Vehicle Reporteducates customers about additional programs or promotions that can help them save money. This image is an example of a marketing module designed to promote the benefit of solar panels in the Electric Vehicle Report .
Configuration Options
The content within marketing messages is customizable in coordination with Oracle Utilities Opower. Depending on the purpose of the module, you may be required to provide additional inputs. Talk to your Service Delivery Manager about selecting marketing modules that support the report experience.
User Experience Variations
The user experience of the feature may vary for customers and utilities depending on their service types (gas, electricity, dual fuel, and so on), available data, costs, locale, and other factors. For more information, see Marketing Modules description in the Oracle Utilities Opower Energy Efficiency Cloud Service Overview and go to the User Experience Variations section