Pre-Event Text Messages v3

Pre-event Text notifications are text messages that are delivered to customers' phones. They are sent before a peak event. They inform he customer that they can save money by reducing energy use during the event. These messages are sent either the day before or the morning of a peak event, depending on when the event is declared. If a next-day event is scheduled, then customers opted in to receive SMS messages will also receive a same-day reminder SMS message the morning of the event.

Self-Comparison and Neighbor Comparison track messages encourage the customer to participate by pointing out that they can reduce their bills by reducing their usage. Generally, this message includes the date and time of when the event will occur, gives tells the customer that they can reduce their bill by participating, and provides the customer with instructions to opt out of the messages. The messaging varies depending upon when the peak event is scheduled to occur.