Account managers like Megan and Raj use Oracle9iAS Discoverer to perform ad hoc query and analysis on retail sales figures and to analyze the impact of special promotions on sales when planning marketing campaigns.

Megan and Raj are able to easily access, view, and analyze the data they need because all the critical database information is presented to them in usable folders and items that they can relate to.

To create business data areas for Megan and Raj to work from, Sheila uses Oracle9i Discoverer Administrator to build and maintain an End User Layer that contains the business areas. She simplifies query building and execution for the account managers by predefining conditions and calculated items that they are most likely to use.