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CME Data Requirements


The data requirements for each of the Communications, Media and Energy dashboards are detailed in Table 67.

Table 67.  Data Requirements for Communications, Media and Energy Dashboards
Dashboard
Function

Loyalty Management

This dashboard uses customer scores generated from any third-party predictive modeling application offering the following predictive models: Customer Lifetime Value, Churn Propensity, Up-Sell Propensity, Cross-Sell Propensity, and Financial Risk Propensity. Scores must be generated for each Siebel Account, integrated into the Siebel Transaction Database, and then written to the Siebel Data Warehouse. This dashboard uses the Siebel Analytics Customers subject area. See Developing and Deploying Predictive Scores for more information.

Revenue Management

This dashboard uses data generated by Siebel Communications, Media and Energy order management and interactive selling functionality. No specific data requirements are required beyond the data generated from these Siebel modules. This dashboard uses the Siebel Analytics Orders and Products subject areas.

Account Management

This dashboard uses data generated by Siebel Communications, Media and Energy order management, interactive selling, and service functionality. No specific data requirements are required beyond the data generated from these Siebel modules. This dashboard uses the Siebel Analytics Orders, Products, Service Request and Customer Satisfaction subject areas.

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