Oracle® Marketing Segmentation Guide
What's New in This Release
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Installing and Administering Segmentation and List Generation
Installation Guidelines for the Marketing Module
About Mapping Segmentation Metadata
Setting Up Marketing Module Parameters in Oracle BI
Verifying Database Privileges for the Marketing Module
Setting Permissions for Marketing Server Groups
Administering Configuration Keys for the Marketing Module
Managing Marketing Jobs
Managing Cache in the Marketing Jobs Console
Managing Marketing Defaults
SOAP Calls for Marketing
deleteResultSet Method
getCounts Method
prepareCache Method
purgeCache Method
saveResultSet Method
writeListFiles Method
getPromptedColumns Method
Designing Marketing List Formats
Acceptable Characters in Marketing Configuration Entries
About Designing Marketing List Formats
List Format Column Properties and Formatting Options
Editing the Layout of Column Contents
Previewing a Marketing List Format
Adding Marketing List Format Headers and Footers
Options for Marketing List Formats
Configuring Marketing Module Metadata
About Marketing Segmentation Metadata
Terminology Used for Marketing Metadata
Setting Up Marketing Segmentation Metadata
Create Segmentation Catalogs for Physical Star Schemas
Assign an Implicit Fact in the Segmentation Presentation Catalog Property
Creating Target Levels and Adding Segmentation Catalogs
About Setting Up Cache for Target Levels
Setting Up Cache for Target Levels
Enable Sampling for the Target Level
Setting Up Saved Result Sets for Target Levels
Setting Up the Marketing List Catalogs
Setting Up Conforming Dimension Links
Setting Up Marketing Qualified List Items
Controlling Marketing Vendor List Query Details
Using Marketing Segments and Segment Trees
About the Segment Designer
Creating Segments in Segment Designer
Adding Criteria Blocks to Segments
Saving Result Sets for Marketing Segments
Segment Advanced Options
About Segment Tree Designer
Creating and Editing Segment Trees
Splitting Segments or Branches
Constraining List Data for a Segment Tree
Adding or Removing Constraints to the Eligible Audience
Segment Tree Advanced Options
About Prompted Segmentation
Scenario for Using Simple Prompted Segmentation
Scenario for Using Prompted Segmentation for Nested and Eligible Audience Segments
Manage Marketing Contact Planning Rules
About Contact Planning Rules
Creating, Modifying, and Deleting Contact Planning Rule Categories and Types
Applying Contact Planning Rules to Segments
Applying Contact Planning Rules to Segment Trees
Executing Contact Planning Rules
