
Personalize Content and Oracle 
  Metadata Services
Oracle 
      WebCenter Framework uses the Oracle Metadata Services (MDS) repository to 
      enable you to set up personalized content to enhance how users interact 
      with your application or portal. The information is stored as a layer on 
      top of the base application deployment, which insulates you and your users 
      from updates and patches to your base application or portal. MDS is used 
      across business processes, with business intelligence information, and Oracle's 
      new enterprise applications. It is a common metadata store that is unmatched 
      by any other products.
Personalized content can include content or images targeted to specific users or audiences. For example, you can create dynamic images or links that are personalized for each user. You could dynamically guide users through a process (such as signing up for employee benefits or shopping online) that takes them to different places based on their personal preferences or characteristics. 
You can even record the path users take through your portal to gauge the effectiveness of the portal, its design, or your process flows. Using this type of behavior-tracking provides information that can validate your strategies or help you make improvements. 
Additionally, Oracle WebCenter Framework provides an interaction management framework that enables you to create applications that:
- Automatically display user-specific content and portlets based on user profile attributes, user behavior, date/time, and so on.
 
 
- Track interactions that your users have with their applications or portals.
 
 
- Trigger custom actions when specific events occur.