# Orders

The number of purchases that were submitted

The line graph shows the number of orders on each date in the period set by the period ending date and the number of trailing days.

The table below the line graph shows the number of orders during the week before the period ending date, the week before that, and the percent change between those two weeks.

Units

The number of items purchased

The line graph shows the number of items purchased on each date in the period set by the period ending date and the number of trailing days.

The table below the line graph shows the number of items purchased during the week before the period ending date, the week before that, and the percent change between those two weeks.

Gross Revenue

The total currency value of the items sold. See information about the way gross revenue is calculated in Gross Revenue.

The line graph shows the value of sales on each date in the period set by the period ending date and the number of trailing days.

The table below the line graph shows the value of sales during the week before the period ending date, the week before that, and the percent change between those two weeks.

Avg Order Value

The average currency value of the purchases that were submitted. This value is calculated by dividing the gross revenue by the number of orders.

The line graph shows the average order value on each date in the period set by the period ending date and the number of trailing days.

The table below the line graph shows the average order value during the week before the period ending date, the week before that, and the percent change between those two weeks.

Avg Order Size

The average number of items in the purchases that were submitted. This value is calculated by dividing the total number of items sold by the number of purchase transactions.

The line graph shows the average order size on each date in the period set by the period ending date and the number of trailing days.

The table below the line graph shows the average order size during the week before the period ending date, the week before that, and the percent change between those two weeks.

Avg Order Discount

The average currency value of the promotional discounts applied to purchases. This value is calculated by dividing the total of all discounts applied by the number of purchase transactions.

The line graph shows the average order discount on each date in the period set by the period ending date and the number of trailing days.

The table below the line graph shows the average order discount during the week before the period ending date, the week before that, and the percent change between those two weeks.