The Promotion Summary Analysis provides information about the usage of individual promotional programs and the effect of those promotions on sales and revenue
The components of the analysis are explained in the following table.
Component | Description |
|---|---|
Promotion | The name assigned to the promotion |
# Uses | The number of times the promotion was used in purchase transactions |
# Uses (Trailing 7 Day Pct Var) | The percentage change between the number of times the promotion was used during the week before the period ending date and the number of times the week before that |
Promotional Markdown Discounts | The currency value of the discounts that were applied as a part of the promotion |
Promotional Markdown Discounts (Trailing 7 Day Pct Var) | The percentage change between the value of the discounts applied as a part of the promotion during the week before the period ending date and the value of the discounts the week before that |
Revenue Impact | The currency value of the sales attributed to the promotion. See Revenue Attributed to Promotions. |
Revenue Impact (Trailing 7 Day Pct Var) | The percentage change between the value of the sales attributed to the promotion during the week before the period ending date and the value of the sales the week before that. See Revenue Attributed to Promotions. |
