The Searches Resulting in Most Purchases analysis provides information about the sales associated with terms that are entered in text search queries.
The components of the analysis are explained in the following table.
Component | Description |
|---|---|
Search Term | The word that was entered in the text search query, after normalization to correct spelling errors |
# Orders | The number of purchase transactions that occurred during Web site visits in which the search term was entered |
Units | The number of items purchased during Web site visits in which the search term was entered |
Gross Revenue | The gross revenue of the sales that occurred during Web site visits in which the search term was entered |
Conversion Rate | The percent of all searches that contained the term that resulted in purchases. |
