The top-level /Campaigns/campaignWorkflow is the process workflow invoked when a user selects the Operations > Outreach > Create a Campaign option in the Business Control Center. It contains the necessary elements for modifying running campaigns after they have been deployed to a target site. It also handles the stopping and deletion of campaigns. The Business Control Center tasks that are derived from the campaignWorkflow are shown below:

This workflow does not itself contain the elements necessary to create a campaign. Instead it acts as a parent or wrapper for the /Campaigns/project/Campaigns workflow (see Campaign Project Workflow for details), which it invokes to create a new campaign project.