The Gender Sales Breakdown provides the percentages of the total number of items in purchases by registered Web site users of different genders. Registered users who do not specify a gender are excluded from the calculations.

By default, this analysis considers data from the past 60 days. If the analysis is part of a dashboard, the period ending and trailing days settings for the dashboard will override this default.

The components of the analysis are explained in the following table.

Component

Description

Units %

Compares the number of items purchased by registered Web site users of different genders. Registered users who do not specify a gender are excluded from the calculations.


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