segment table

Sales calculations for each user segment

# Orders is the number of purchase transactions submitted by users in the segment.

% (for # Orders) is the percentage of all purchase transactions that were made by users in the segment.

Gross Revenue is the total currency value of the items purchased by the users in the segment. See information about the way gross revenue is calculated in Gross Revenue.

% (for Gross Revenue) is the percentage of the total gross revenue that is attributed to purchases by the users in the segment. See information about the way gross revenue is calculated in Gross Revenue.

AOV (Average Order Value) is the average value of the purchase transaction made by the users in the segment.

bar graph

Compares sales calculations for each user segment. Choose one of the calculations in the Sales Metric menu.