Each promotion can have any number of Promotion Upsells. Consider a “free shipping for orders over $2500” promotion. One Promotion Upsell may display when an order equals $2400 and users have a bike of brand X in their cart. This upsell message might say “Spend another $100 to qualify for free shipping. Check out our brand X windbreakers” assuming that brand X windbreakers all cost $100 or more. Another Promotion Upsell for the same promotion might be targeted to users with orders worth $2000. This Promotion Upsell may say “Shipping costs for the products in your shopping cart is w. Spend another $500 and shipping is free.”
When you create a Promotion Upsell, you describe the circumstances under which it applies by creating a PMDL rule. Creating this rule is similar to creating a promotion discount rule. You can also specify a media item, such as a graphic that entices users to purchase some product in order to receive a promotion. Such products are designated in the Upsell Action, which is associated to the Promotion Upsell. Each Promotion Upsell also has a priority.
Because a user could qualify for more than one Promotion Upsell for a given promotion, each Promotion Upsell is given a priority setting. For a given promotion, the Oracle ATG Web Commerce platform evaluates the highest priority Promotion Upsell to see if it is appropriate for the user and progresses through the list of Promotion Upsells until it finds one that is. When one is found, the Promotion Upsell is assigned to the user.
In general, users can receive one Promotion Upsell per promotion at a given time. Since a promotion is likely to have multiple Promotion Upsells, assigning priorities ensures that users who qualify for two Promotion Upsells obtain the correct one. For example, if you have two Promotion Upsells, you would prioritize them as orders that are at least $100 (priority 1), and orders that are at least $50 (priority 2). That way, a user with an order of $100, who qualifies for both Promotion Upsells, will only be provided with the one closest to his or her total.
At times, you may want a user to be eligible for more than one Promotion Upsell for a promotion. As demonstrated above, some Promotion Upsells may be based on certain products in a user’s shopping cart. You may have two Promotion Upsells, each of which aims to upsell a specific brand when a product of that brand is in the user’s shopping cart. If both brands are represented by products in the user’s shopping cart, why shouldn’t the user see both Promotion Upsells?
You can give multiple Promotion Upsells in a given promotion the same priority number so that a user is able to receive both of them. When the Oracle ATG Web Commerce platform finds one Promotion Upsell that is fitting for a user, it first evaluates all other Promotion Upsells with the same priority before ending the operation. A user is granted all Promotion Upsells with the same priority that apply to him or her. Other Promotion Upsells on that promotion with lower priority are skipped.
Create a Promotion Upsell as follows:
In the Catalog Management > Catalog Elements task area, display items of type Promotion Upsell.
Select File > New Item to open the New Item dialog box.
In the Message field, provide a name to the Promotion Upsell that uniquely identifies it.
In the Condition field, specify the rule that controls the circumstances under which the Oracle ATG Web Commerce platform provides the Promotion Upsell to the user. Create the rule in the same way you created the discount rule as described in Creating a Discount Rule. Once you are finished, click OK.
In the Priority field, specify a priority for the Promotion Upsell that determines when, in the context of all Promotion Upsells for that promotion, this Promotion Upsell should be executed. The highest priority is 1.
Click beside the Media field, and then click the “…” button. The Media dialog box displays.
Locate the media item created by a page developer for this Promotion Upsell. A media item could be a graphic or string of text that alerts a user to their proximity to the promotion. You can find a media item in two ways:
Search by
repositoryItemtype in the Selective Listing tab using the List button.Navigate to the media item in the folder hierarchy provided in the Folder Listing.
Once you have selected the media item, click OK.
If you want to specify a list of products as an Upsell Action, click the … button for that field. See Associating an Upsell Action to a Promotion Upsell for instructions.
Click OK.
