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Oracle Customer Hub (UCM) Master Data Management Reference > Architecture and Framework of Oracle Customer Hub (UCM) > About Oracle Customer Hub (UCM) Framework and InteractionsOracle Customer Hub (UCM) forms the master application and database of an organization's data. It interacts with back-office systems and deployments of Siebel Business Applications to provide different organizational business units with consistent and timely data. A variety of functionality is available between Oracle Customer Hub (UCM) Applications and Siebel Business Applications or back-office applications using enterprise integration and the regular links to Siebel Business Applications. This relationship is shown in Figure 1. For information about the functionality included with Oracle Customer Hub (UCM), see the following:
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