Overview of Mailings

Outreach provides a centralized, intuitive method of sending emails to specific audiences.

You can create messages using text and HTML documents, and choose contact lists and segments to be included in or excluded from the mailing. Mailings can then be sent all at the same time or at different times determined by specific criteria or transactional events.

Outreach also provides extensive tools for proofing and testing mailings. You can send mailings to one or more people for approval and track the status of their review. You can also send mailings to smaller subsets of the defined audience and view analytics regarding how many emails sent to the subset bounced or were opened, clicked though, replied to, or unsubscribed to. This lets you fine-tune the mailing before broadcasting it to the entire audience, and also lets you determine how effective it was after the entire broadcast.