Create a Message in Broadcast Mailings

From the Message tab, you can activate market testing, specify the mailbox settings for the mailing, the subject of the email, and any URL parameters you want to attach to links in the message.

In addition, you can create either plain text or HTML messages from scratch, from existing content, or by uploading HTML from another site.

1. From an open mailing, click the Message tab.
2. To activate market testing, click the information bar (above the From address field) and select Change Market Testing Mode. See Activate Market Testing in Broadcast Mailings.
3. To change the mailbox sending the message, or the From and Reply-to addresses, click Edit next to the From address. See Customize the Mailing Message Header.
4. Enter the subject of the message in the Subject field.
   For the best practice on creating effective subject lines, see Ensuring that contacts read your message.
5. To add a merge field to the subject, click the Merge Field icon (to the right of the Subject field) and select the field.
   Merge fields add personalized elements to the subject, such as the contact’s first name.
6. To create an HTML message from scratch, click Begin with Blank Content and see How the HTML Editor Works.
7. To create an HTML message by using an existing document, click Choose Existing Content and see Insert Existing Content.
8. To create an HTML message by uploading your own HTML page, click Upload HTML Content and see Upload HTML Content.
9. To create a text version of the message, click the Text tab.
10. To create a text message from scratch, click Begin with Blank Content and see How the HTML Editor Works.
11. To create a text message by copying an existing document, click Choose Existing Content.
12. To create a text message by converting an HTML page to text, click Convert HTML Content and see Convert HTML Content.
    Caution: The system automatically creates a document containing the content created on the Message tab and stores it in the Automatically Generated folder in the Documents explorer. When you update the document in the mailing, those changes will also be made to the automatically generated copy. In addition, if you make any changes to the copy in the Automatically Generated folder, those changes will also be made to the text on the Message tab in the mailing. See Automatically Generated Folders.
13. To add URL parameters, enter any parameters you want to append to the links in your message (for example, p1=v1&p2=v2) in the URL Parameters field.
14. To add a merge field to the URL parameters, click the Merge Field icon to the right of the URL Parameters field and select the field. See Insert a Merge Field to a URL Parameter.