Google Display & Video 360

You can send your first- and third-party data linked to Oracle Data Cloud cookies and mobile advertising IDs (MAIDs) to the Google Display & Video 360 platform (formerly known as Double Click Manager or DBM).

Google Display & Video 360 is Google's demand-side platform (DSP), which is integrated with Google's ad exchange (AdX) and other RTB sources. You can use Google Display & Video 360 to activate your Oracle Data Cloud platform data in real time with Google's proprietary technology for bidding, targeting, and optimization. This enables you to display ad inventory across ad exchanges, while using data to target the right audiences and placements and optimizing bids in real-time to maximize the performance of your media campaigns.

You can create audiences in Oracle Data Cloud platform containing cookie or MAID data and have those audiences automatically added to your advertiser account in Google Display & Video 360.

Important! Make sure to follow the Google naming standards for audiences that include third-party data.

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Get your Google Display & Video 360 account whitelisted for first-party data targeting

To deliver your first-party data to Google for the Google Display & Video 360 integration, your account must be whitelisted for targeting. Whitelisting is a one-time operation. If your account is not whitelisted, your Google Display & Video 360 data delivery will fail. Click here to learn how to have your Google Display & Video 360 account whitelisted.

Install the Google Display & Video 360 app

Use the install an app workflow to configure the Google Display & Video 360 - Advertiser app in the Oracle Data Cloud platform. A single app can be used to send first- and third-party cookie and MAID data to Google Display & Video 360.

Delivering audience data to Google Display & Video 360

To deliver Oracle Data Cloud platform data to Google Display & Video 360, you create audiences that include the users you want to target and then deliver those audiences.

When you deliver an audience, the platform calls Google Display & Video 360's audience APIs to create a new segment in your advertiser seat. The name of the segment follows this syntax: audienceName_campaignName. You can identify your Oracle Data Cloud audiences in Google Display & Video 360 by name or by segment ID. To locate the segment ID of your Google Display & Video 360 audience, go to the Campaigns page and click the campaign. In the Composition section, the corresponding segment ID (seg_id) is included in the query string of the pixel URL.

Create your media targeting campaign in Google Display & Video 360

To create your media targeting campaign in Google Display & Video 360:

  1. Log in to your Google Display & Video 360 account.
  2. Navigate to the My orders > Custom criteria. Your audience is listed in the Audience segment box.