Events

Events in Oracle Audience Segmentation are single actions taken by a customer, such as writing a review, clicking a link, or viewing a video. Oracle Audience Segmentation links the date and time data of these events to other related attributes in your data model. For example, the "Email open" event will include attribute data on the campaign name connected to the event

Next steps

Creating events

Managing events

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Default events

Attributes

Creating attributes

Managing attributes

Creating custom data objects

Editing data objects

Publishing changes

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