Oracle CrowdTwist integration
You can integrate Oracle Audience Segmentation with Oracle CrowdTwist to seamlessly send data between the two platforms.
Understanding CrowdTwist
CrowdTwist powers the most innovative and engaging loyalty programs in the market today. CrowdTwist's platform enables brands to acquire, retain and deepen relationships with customers.
With CrowdTwist, you can incentivize and collect actionable data from your customer at every touchpoint. CrowdTwist programs reward and track behavior for different kinds of engagement and spend behaviors ready-to-use.
Importing CrowdTwist data into Oracle Audience Segmentation
Importing CrowdTwist data into Oracle Audience Segmentation allows you to use CrowdTwist's engagement and transactional data to create segments.
The image below shows the workflow of using the Oracle Audience Segmentation Streaming API to import data into the Oracle Audience Segmentation data model.
Exporting Oracle Audience Segmentation segments to CrowdTwist
Exporting Oracle Audience Segmentation segments to CrowdTwist allows you to combine the capabilities of the Oracle Audience Segmentation segmentation canvas with CrowdTwist's ability to deliver relevant activities and rewards. You can then maximize margins by engaging and rewarding your best customers.
The image below shows the workflow of exporting segment data out of Oracle Audience Segmentation into the Oracle CrowdTwist Control Center.
Next steps
Setting up the import of data from Oracle CrowdTwist
Setting up the export of data to Oracle CrowdTwist
Oracle CrowdTwist Developer Help Center