Learn about Audience Reporting attributes
Metrics & dimensions
Dimensions
A dimension is a data element that defines a category related to audience data. In Audience Insights, you use dimensions as the Category (Y-Axis) in your charts.
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Folder Name |
Dimension Name |
Description |
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Audience |
Audience Name |
The name of the audience as defined in Audience Designer |
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Last Refresh Date |
The date the audience was last refreshed |
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List Name |
The list the audience was associated with |
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Created Date |
The date the audience was first created |
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Count of Recipients |
Number of Recipients within an audience |
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Campaign |
Marketing Strategy |
Marketing strategy as defined during campaign design |
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Marketing Program |
Marketing program as defined during campaign design |
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Program |
Name of the Responsys program |
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Stage |
Stage of the program that was used to send campaigns |
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Campaign |
Name of the Responsys campaign |
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Folder |
Folder name that contains the campaign |
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Channel |
Channel corresponding to the campaign, such as Email, SMS, and the like |
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Mobile App |
Mobile App |
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Event Date |
Event Year |
Year corresponding to the event date |
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Event Quarter |
Quarter corresponding to the event date |
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Event Month |
Month corresponding to the event date |
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Event Week |
Week covering days of Monday to Sunday corresponding to the event date. Example value would be 'Wk of Oct 05, 2015' and it will cover days of 05 Oct 2015 (Monday), 06 Oct 2015 (Tuesday) up to 11 Oct 2015 (Sunday) |
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Event Date |
Day corresponding to the event date |
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Event Date Range |
Relative date range corresponding to the event date |
Measures
A measure a data element that defines a value related to audience data. In Audience Insights, you use measures as the Values (X-Axis) in your charts.
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Folder Name |
Attribute |
Description |
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Email Sent |
Number of email messages sent |
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Email Delivered |
Number of successfully delivered email messages (Email Sent - Email Bounced) |
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Email Delivered Rate |
(Email Delivered/Emails Sent) * 100% |
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Email Bounced |
Number of bounced email addresses. |
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Email Bounce Rate |
(Email Bounced/Email Sent) * 100% |
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Email Opens |
Number of email messages opened, including multiple opens |
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Email Open Rate |
(Email Opens/Email Delivered) * 100% |
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Email Clicks |
Count of total clicks, i.e. clicks on all links, including multiple clicks on the same link |
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Email Click-Through Rate |
(Email Clicks/Email Delivered) * 100% |
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Email Conversions |
Number of conversion actions on an email campaign |
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Email Conversion Rate |
(Email Conversions/ Email Delivered) * 100% |
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Email Revenue |
Total revenue associated with a particular email campaign launch |
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Email Revenue Per 1K Email |
(Email Revenue/Email Delivered) * 1000 |
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Email Total Orders |
Number of total orders received on a particular email campaign |
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Email Average Order Value |
(Email Revenue/Email Conversions) |
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Email Unsubscribes |
Count of unsubscribes on an email campaign |
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Email Unsubscribe Rate |
(Email Unsubscribes/Email Delivered) * 100% |
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SMS |
SMS Sent |
Number of SMS messages sent |
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SMS Delivered |
Number of successfully delivered SMS messages (i.e. SMS Sent - SMS Bounced) |
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SMS Delivered Rate |
(SMS Delivered/SMS Sent)*100 % |
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SMS Bounced |
Number SMS messages that bounced as per the delivery status receipts provided by the SMS aggregator |
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SMS Clicks |
Total clicks, i.e. clicks on all links, including multiple clicks on the same link |
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SMS Click-Through Rate |
(SMS Clicks/SMS Delivered) * 100% |
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SMS Conversions |
Number of conversion actions on an SMS campaign |
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SMS Conversion Rate |
(SMS Conversions/SMS Delivered) * 100% |
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SMS Revenue |
Total revenue associated with a particular SMS campaign launch |
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SMS Average Order Value |
SMS Revenue/ SMS Conversions |
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Mobile App |
Push Sent |
Total number of Push notifications sent |
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Push Bounced |
Number of bounced Push messages |
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Push Delivered |
Number of successfully delivered messages (i.e. Push Sent - Push Bounced) |
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Push Opens |
Total number of Push notifications opened, including repeat opens |
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Push Open Rate |
(Push Opens/Push Delivered) * 100% |
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Push Clicks |
Total number of total clicks on a Rich Push campaign |
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Push Click-Through Rate |
(Push Clicks/Push Delivered) * 100% |
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Push Conversions |
Number of conversion events on a Push campaign, where conversion events are defined by the App developer |
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Push Conversion Rate |
(Push Conversions/Push Delivered) * 100% |
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In-App Sent |
Total number of In-App notifications sent |
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In-App Bounced |
Number of bounced In-App messages |
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In-App Delivered |
Number of successfully delivered messages (i.e. In-App Sent - In-App Bounced) |
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In-App Opens |
Total number of In-App notifications opened, including repeat opens |
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In-App Open Rate |
(In-App Opens/In-App Delivered) * 100% |
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In-App Clicks |
Total number of total clicks on an In-App campaign |
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In-App Click-Through Rate |
(In-App Clicks/In-App Delivered) * 100% |
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Uniques |
Email Unique Opens |
Number of unique opens, or number of recipients who've opened |
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Email Unique Open Rate |
(Unique Opens/Delivered) * 100% |
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Email Unique Clicks |
Number of unique clicks, or number of recipients who've clicked |
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Email Unique Click-Through Rate |
(Unique Clicks/Delivered) * 100% |
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Email Unique Conversions |
Number of unique conversions, or number of recipients who've converted |
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Email Unique Conversion Rate |
(Unique Conversions/Delivered) * 100% |
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Email Click-to-Open Rate |
(Email Clicks/Email Unique opens) * 100% |
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Email Click-to-Conversion Rate |
(Unique Conversion count/Email Unique Clicks) * 100% |
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