Explore and segment customers
In CX Audience, a segment of customers is known as an audience. You can use the Audience Designer to create an audience by dragging and dropping filters onto the canvas, and then using the logical AND, OR, and MINUS operators to further refine your final audience.
After you publish your audience, you can analyze it to obtain the counts of both the filters used to create the final audience, and the final audience itself. You can then further edit the audience until it meets your requirements. You can also create waterfall-based segmentation, and this segment data is included when you publish to other systems.
Once you are satisfied with your audience, you can publish it to either Responsys or to an FTP site.
Next steps
- Learn about audiences.
- Create an audience.
- Publish an audience locally, so that you can analyze it.
- Analyze your audience, to see how many customers end up in your final audience.
- Create waterfall-based segmentation, which allows you create and prioritize segments within an audience. This helps marketers do more relevant targeting within an audience and helps prevent message fatigue.
- Publish the audience externally, either to Responsys if you are integrated with it, or to an FTP site.