BlueKai Data Activation app

Important: Oracle BlueKai is now known as Oracle DMP. This change in name may not immediately reflect everywhere in the Oracle Eloqua user interface.

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The BlueKai Data Activation app is an integration between Oracle Eloqua and Oracle DMP that provides data unification to help marketers find, segment, and target customers at the right time based on their preferences. Leverage the Oracle Eloqua and Oracle DMP integration in your marketing cloud solution to:

  • Market to known contacts through unknown channels.
  • Reconnect with unsubscribed customers and customers who are not engaging through email.
  • Allow for more targeted and unified messaging by eliminating converters and responders.
  • Make the most of your ad spend by eliminating redundant costs.

When your marketing assets are accessed by unknown prospects, you do not have enough information about that prospect to add them to a segment. With this integration, Oracle DMP may already have information on your unknown prospect and can provide more information about your prospects.

An image of the PDF icon. Download the Integrating Oracle Eloqua and Oracle DMP (formerly BlueKai) Guide.

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Next steps

Configuring the Oracle Eloqua and Oracle DMP integration

Installing the BlueKai Data Activation app

Adding the BlueKai Data Activation app to your campaign

Learn more

Oracle DMP documentation:

Oracle Cloud Marketplace: Oracle DMP Data Activation app

Oracle Eloqua AppCloud apps