Step 7: Sending secure messages

A multi-step campaign is a highly customizable marketing tool that can be used to send secure messaged to authenticated contacts.

Before you begin:

  • Complete steps 1-6 in the setup.
  • Plan out your campaign. Document your campaign goals, target audience, key messages, and identify the appropriate channels to reach your audience. If you're not sure where to start, have a look at the Best Practices templates provided within Oracle Eloqua.
  • Create all the assets (emails, forms, landing pages) required for your campaign. If you need to add something after activating the campaign, that is OK. Just deactivate the campaign and make the changes you need. Keep in mind this information about leaving a campaign deactivated for more than 3 months.
  • Before activating your campaign, plan to test it first. This will catch typos, broken links, and ensure you're sending the right emails in your campaign flow.

To send a secure message:

  1. Navigate to Orchestration An image of the Orchestration icon., then click Campaigns.
  2. Click Create a Multi-Step Campaign.
  3. Select Blank Campaign.
  4. Add a Segment Members element. Configure the element by selecting the segment that contains your authenticated contacts.
  5. Add an Email element. Configure the element by selecting your email.

    An image of the configuration settings for the Email element on the campaign canvas.

  6. Add a wait step and additional elements to complete your campaign.
  7. Connect the steps on the canvas to form the campaign flow.
  8. Configure any additional settings for your campaign.
  9. Click Save.

    Note: Draft errors appear An image of a red indicator showing seven errors in the campaign. until you have completely configured the campaign. Click the error indicator to view a list of all validation errors. You must resolve all draft errors before you can activate the campaign.

After you finish configuring the campaign and resolve all draft errors, you can activate the campaign.

Learn more

Activating multi-step campaigns

Campaign canvas elements

Adding notes to campaigns and programs

Creating simple email campaigns

Setting up campaign notifications

multi-step campaign, canvas, sync with crm, campaign steps