Shared content is reusable content snippets that you can create once, then reuse in emails and landing pages. It allows you to "build once, re-use everywhere" for your most valuable common pieces of content.
Here are a couple reasons to use shared content:
- You increase your efficiency by writing content once and reusing it.
- You ensure consistency of your marketing collateral and enforce standards in the production of your marketing assets.
You can include text, images, hyperlinks and field merges in shared content. For more personalized content that changes based on conditions, use dynamic content instead.