Creating your first landing page
Landing pages are often the first significant part of a campaign that a contact sees. A contact may be directed to your landing page from a link in an email or from an ad on the web. The landing page provides the contact with more information and options related to the email or ad that brought them there. To learn more about what landing pages can do and ways to keep your visitors engaged, see Landing pages.
In this tutorial, we are creating a new landing page that provides visitors with more information about the free trial offered in the email and that prompts them to submit the form we created earlier.
Here is what our finished landing page will look like:
What you'll learn
In this tutorial, we'll show you how to:
- Create a blank landing page
- Customize the landing page
- Add the landing page to a microsite
What you'll need
- Creating the welcome campaign
- Creating your first segment
- Creating your first form
- Have access to landing pages