Campaign Analysis

Tip: Use the subject area links to see all available attributes and metrics for each subject area. These subject area topics have replaced the Insight Report Matrix topic. You can find metric definitions in Insight metrics

This subject area groups relevant attributes and metrics to help build a custom analysis. To learn more about subject areas, see Insight subject areas.

Note: You must have the analyzer role to build an analysis use Insight subject areas. For more information, see Insight users and permissions.

Attributes

This section outlines what attributes are in each attribute folder.

Attribute	Attribute Folders
Account	Account Custom Data Objects (user generated folder content) Account Custom DateTime (user generated folder content) Account Custom Numeric (user generated folder content) Account Custom Text (user generated folder content) Account Events (user generated folder content) Account ID Account Name Account Contacts Account Source Account Business Phone Account Address 1 Account Address 2 Account Address 3 Account City Engagement Score Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service. Account State/Province Account Country Account Zip/Postal Code Account Date/Time Created Account Integration Fields Account Communications Fields Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions. Unified Account ID Unified Account Name Unified Account Source
Campaign	Campaign Custom DateTime (user generated folder content) Campaign Custom Numeric (user generated folder content) Campaign Custom Text (user generated folder content) Campaign Name Eloqua Campaign ID CRM Campaign ID Campaign Description Campaign Created Date/Time Campaign Last Modified Date/Time Campaign Product Campaign Region Campaign Type Campaign Status Is Deleted Campaign Start Date Campaign End Date Time Span Active Date Campaign Created by User Campaign Created by User ID Last Activated by User Hierarchy Column: Campaign – Campaign Region (Campaign Total, Campaign Region, Campaign Detail) Hierarchy Column: Campaign – Campaign Product (Campaign Total, Campaign Product, Campaign Detail) Hierarchy Column: Campaign – Campaign Type (Campaign Total, Campaign Type, Campaign Detail)
Contact	Contact Custom Data Object (user generated folder content) Contact Custom DateTime (user generated folder content) Contact Custom Numeric (user generated folder content) Contact Custom Text (user generated folder content) Contact Events (user generated folder content) Integration Fields (user generated folder content) Higher Education Fields Note: This attribute only displays if your account has the Higher Education vertical solution. Learn more about vertical solutions. Communications Fields Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions. Lead Scoring (Contact Model Definition, Engagement, Profile) Note: The Lead Scoring attribute folder is exclusively in the Form Submission, Contact Lists, and Contacts subject areas. Business Phone Company Contact Address 1 Contact Address 2 Contact Address 3 Contact City Contact Country Contact Created Date/Time Contact Name Contact State/Province Contact Territory Contact ZIP/Postal Code Eloqua Contact ID Email Address Email Address Domain Email Address Status Fatigue Level Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service. Fax First Name Last Name Lead Source Most Recent Lead Source Original Mobile Phone Salesperson Title Hierarchy Column: Contact – Salesperson (Contact Total, Salesperson, Contact Detail) Hierarchy Column: Contact – Company (Contact Total, Company, Contact Detail) Hierarchy Column: Contact – Email Address Domain (Contact Total, Email Address Domain, Contact Detail)

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Metrics

This section lists the metrics available in this subject area. You can find metric definitions in Insight metrics.

Category	Metrics
Campaign Activities	Total Outbound Activities Unique Outbound Activities Total Inbound Activities Unique Inbound Activities Total Responses Unique Responses Average Responses Total External Activities Campaign Count Campaign Members New Contacts New Leads
Campaign Rates	Inbound Activity Rate Unique Inbound Activity Rate Response Rate Unique Response Rate
Email Activities	Total Sends Total Bouncebacks Total Hard Bouncebacks Total Soft Bouncebacks Total Delivered Total Opens Unique Opens Auto Open Total Possible Forwarders Total Unsubscribes by Email Total Clickthroughs Existing Visitor Clickthroughs New Visitor Clickthroughs Auto Click
Email Rates	Bounceback Rate Hard Bounceback Rate Soft Bounceback Rate Delivered Rate Open Rate Unique Open Rate Possible Forward Rate Unsubscribe Rate Clickthrough Rate Unique Clickthrough Rate Click-to-Open Rate
Landing Page Activities	Average Landing Page Time Landing Page Time Landing Page Views
Web Activities	Total Page Views Unique Page Views Total Visitors Unique Visitors
Form Activities	Total Form Submissions Unique Form Submissions
Form Rates	Form Submission Rate Unique Form Submission Rate
SMS Activities	Total SMS Sends Total SMS Delivered Total SMS Hard Bouncebacks Total SMS Soft Bouncebacks Total SMS Bouncebacks Total SMS Failed Total SMS Clickthroughs Unique SMS Clickthroughs Total SMS Opt-Ins Total SMS Opt-Outs Total SMS Received
SMS Rates	SMS Clickthrough Rate SMS Delivered Rate SMS Failed Rate SMS Bounceback Rate SMS Soft Bounceback Rate SMS Hard Bounceback Rate SMS Opt-In Rate SMS Opt-Out Rate

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Insight subject areas

campaign analysis, Insight, Subject areas, attributes, metrics, attribute folders, account, campaign, contact, matrix, report matrix