Email Open

Tip: Use the subject area links to see all available attributes and metrics for each subject area. These subject area topics have replaced the Insight Report Matrix topic. You can find metric definitions in Insight metrics

This subject area groups relevant attributes and metrics to help build a custom analysis. To learn more about subject areas, see Insight subject areas.

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Attributes

This section outlines what attributes are in each attribute folder.

Attribute	Attribute Folders
Account	Account Custom Data Objects (user generated folder content) Account Custom DateTime (user generated folder content) Account Custom Numeric (user generated folder content) Account Custom Text (user generated folder content) Account Events (user generated folder content) Account ID Account Name Account Contacts Account Source Account Business Phone Account Address 1 Account Address 2 Account Address 3 Account City Engagement Score Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service. Account State/Province Account Country Account Zip/Postal Code Account Date/Time Created Account Integration Fields Account Communications Fields Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions. Unified Account ID Unified Account Name Unified Account Source
Campaign	Campaign Custom DateTime (user generated folder content) Campaign Custom Numeric (user generated folder content) Campaign Custom Text (user generated folder content) Campaign Name Eloqua Campaign ID CRM Campaign ID Campaign Description Campaign Created Date/Time Campaign Last Modified Date/Time Campaign Product Campaign Region Campaign Type Campaign Status Is Deleted Campaign Start Date Campaign End Date Campaign Created by User Campaign Created by User ID Last Activated by User Hierarchy Column: Campaign – Campaign Region (Campaign Total, Campaign Region, Campaign Detail) Hierarchy Column: Campaign – Campaign Product (Campaign Total, Campaign Product, Campaign Detail) Hierarchy Column: Campaign – Campaign Type (Campaign Total, Campaign Type, Campaign Detail)
Contact	Contact Custom Data Object (user generated folder content) Contact Custom DateTime (user generated folder content) Contact Custom Numeric (user generated folder content) Contact Custom Text (user generated folder content) Contact Events (user generated folder content) Integration Fields (user generated folder content) Higher Education Fields Note: This attribute only displays if your account has the Higher Education vertical solution. Learn more about vertical solutions. Communications Fields Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions. Business Phone Company Contact Address 1 Contact Address 2 Contact Address 3 Contact City Contact Country Contact Created Date/Time Contact Name Contact State/Province Contact Territory Contact ZIP/Postal Code Eloqua Contact ID Email Address Email Address Domain Email Address Status Fatigue Level Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service. Fax First Name Last Name Lead Source Most Recent Lead Source Original Mobile Phone Salesperson Title Hierarchy Column: Contact – Salesperson (Contact Total, Salesperson, Contact Detail) Hierarchy Column: Contact – Company (Contact Total, Company, Contact Detail) Hierarchy Column: Contact – Email Address Domain (Contact Total, Email Address Domain, Contact Detail)
Device	Brand Name Browser Browser Major Version Browser Minor Version Device Category Form Factor Marketing Name Model Name OS OS Major Version OS Minor Version
Email	Email Created by User Email Group Email Group Description Email Group is Deleted Email ID Email Name Email Subject Line Is Deleted
Email Open Attributes	Email Open Date/Time Email Open Date
Email Open Calendar	Time Span, Year, Quarter, Month, Month Desc, Week, Week Number, Day, Hierarchy Column: Calendar – Quarter (Calendar Total, Year, Quarter, Month, Day, Calendar Detail) Hierarchy Column: Calendar – Week (Calendar Total, Year, Week, Day, Calendar Detail) Hierarchy Column: Calendar - TimeSpan (Calendar Total, TimeSpan, Calendar Detail)
Email Send Calendar	Time Span, Year, Quarter, Month, Month Desc, Week, Week Number, Day Hierarchy Column: Calendar Email Send – Week (Calendar Email Send Total, Year, Week, Day, Calendar Email Send Detail) Hierarchy Column: Calendar Email Send – Quarter (Calendar Email Send Total, Year, Quarter, Month, Day, Calendar Email Send Detail) Hierarchy Column: Calendar - TimeSpan (Calendar Email Send Total, TimeSpan, Calendar Email Send Detail)
Email Send Date Attribute	Email Send Date
Segment	Segment Segment ID Segment Description Last Evaluated Date/Time Hierarchy Column: Segment (Segment Total, Segment Detail)
Visitor	Browser Type Company DNS Name Company from IP Company from IP ID Current Total Pages Customer Flag First Marketing Campaign First Marketing Channel First Page in Visit Host Name IP Address Is ISP Last Visit Date/Time Most Recent Form Submitted Most Recent Search Query Visitor Name Hierarchy Columns: Visitor – Company DNS Name (Visitor Total, Company DNS Name, Visitor Detail) Hierarchy Columns: Visitor – Company from IP (Visitor Total, Company from IP, Visitor Detail)

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Metrics

This section lists the metrics available in this subject area. You can find metric definitions in Insight metrics.

Category	Metrics
Email Activities	Total Opens Unique Opens Auto Open

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Insight subject areas

Email Open, Insight, Subject areas, attributes, metrics, attribute folders, account, campaign, contact, device, email, calendar, email send, segment, visitor, matrix, report matrix