Email Sales Activity

Tip: Use the subject area links to see all available attributes and metrics for each subject area. These subject area topics have replaced the Insight Report Matrix topic. You can find metric definitions in Insight metrics

This subject area groups relevant attributes and metrics to help build a custom analysis. To learn more about subject areas, see Insight subject areas.

The Email Sales Activity subject area is specific to emails sent from Eloqua Engage. This subject area groups relevant attributes and metrics to help build a custom analysis. To learn more about subject areas, see Insight subject areas.

Note: You must have the analyzer role to build an analysis use Insight subject areas. For more information, see Insight Folder Security.

Attributes

This section outlines what attributes are in each attribute folder.

Attribute	Attribute Folders
Account	Account Custom Data Objects (user generated folder content) Account Custom DateTime (user generated folder content) Account Custom Numeric (user generated folder content) Account Custom Text (user generated folder content) Account Events (user generated folder content) Account Integration Fields (user generated folder content) Account Communications Fields Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions. Engagement Score Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service.
Contact	Contact Custom Data Object (user generated folder content) Contact Custom DateTime (user generated folder content) Contact Custom Numeric (user generated folder content) Contact Custom Text (user generated folder content) Contact Events (user generated folder content) Integration Fields (user generated folder content) Higher Education Fields Note: This attribute only displays if your account has the Higher Education vertical solution. Learn more about vertical solutions. Communications Fields Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions. Fatigue Level Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service.
Email	Email Created by User Email Group Email Group Description Email Group is Deleted Email ID Email Name Email Subject Line Is Deleted Is Archived
Email Activity Calendar	Time Span Year Quarter Month Month Desc Week Week Number Day Date / Hour Hierarchy Folder: Calendar – Quarter (Calendar Total, Year, Quarter, Month, Day, Calendar Detail) Hierarchy Folder: Calendar – Week (Calendar Total, Year, Week, Day, Calendar Detail) Hierarchy Column: Calendar - TimeSpan (Calendar Total, TimeSpan, Calendar Detail)
Email Send Attributes	Email Send Date / Time Email Send Date
Email Send Calendar	Time Span Year Quarter Month Month Desc Week Week Number Day Hierarchy Folder: Calendar Email Send - Week (Calendar Email Send Total, Year, Week, Day, Calendar Email Send Detail) Hierarchy Folder: Calendar Email Send - Quarter (Calendar Email Send Total, Year, Quarter, Month, Day, Calendar Email Send Detail) Hierarchy Folder: Calendar Email Send - TimeSpan (Calendar Email Send Total, TimeSpan, Calendar Email Send Detail)
User	UserID User User Email Address Hierarchy Folder: User (User Total, User Detail)

Metrics

This section lists the metrics available in this subject area. You can find metric definitions in Insight metrics.

Category	Metrics
Email Sales Activities	Bounceback Rate Most Recent Clickthrough Date Most Recent Open Date Total Bouncebacks Total Clickthroughs Total Delivered Total Opens Total Personal Sends Total Possible Forwards Total Sends Total Templated Sends Total Unsubscribes Unique Clickthrough Rate Unique Clickthroughs Unique Open Rate Unique Opens Unsubscribe Rate

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Insight subject areas

Email Sales Activity, Insight, Subject areas, attributes, metrics, attribute folders, account, contact, email, calendar, email send, user, matrix, report matrix