Landing Page Analysis

Tip: Use the subject area links to see all available attributes and metrics for each subject area. These subject area topics have replaced the Insight Report Matrix topic. You can find metric definitions in Insight metrics

This subject area groups relevant attributes and metrics to help build a custom analysis. To learn more about subject areas, see Insight subject areas.

Note: You must have the analyzer role to build an analysis use Insight subject areas. For more information, see Insight users and permissions.

Attributes

This section outlines what attributes are in each attribute folder.

Attribute	Attribute Folders
Account	Account Custom Data Objects (user generated folder content) Account Custom DateTime (user generated folder content) Account Custom Numeric (user generated folder content) Account Custom Text (user generated folder content) Account Events (user generated folder content) Account ID Account Name Account Contacts Account Source Account Business Phone Account Address 1 Account Address 2 Account Address 3 Account City Engagement Score Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service. Account State/Province Account Country Account Zip/Postal Code Account Date/Time Created Account Integration Fields Account Communications Fields Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions. Unified Account ID Unified Account Name Unified Account Source
Campaign	Campaign Custom DateTime (user generated folder content) Campaign Custom Numeric (user generated folder content) Campaign Custom Text (user generated folder content) Campaign Name Eloqua Campaign ID CRM Campaign ID Campaign Description Campaign Created Date/Time Campaign Last Modified Date/Time Campaign Product Campaign Region Campaign Type Campaign Status Is Deleted Campaign Start Date Campaign End Date Campaign Created by User Campaign Created by User ID Last Activated by User Hierarchy Column: Campaign – Campaign Region (Campaign Total, Campaign Region, Campaign Detail) Hierarchy Column: Campaign – Campaign Product (Campaign Total, Campaign Product, Campaign Detail) Hierarchy Column: Campaign – Campaign Type (Campaign Total, Campaign Type, Campaign Detail)
Contact	Contact Custom Data Object (user generated folder content) Contact Custom DateTime (user generated folder content) Contact Custom Numeric (user generated folder content) Contact Custom Text (user generated folder content) Contact Events (user generated folder content) Integration Fields (user generated folder content) Higher Education Fields Note: This attribute only displays if your account has the Higher Education vertical solution. Learn more about vertical solutions. Communications Fields Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions. Business Phone Company Contact Address 1 Contact Address 2 Contact Address 3 Contact City Contact Country Contact Created Date/Time Contact Name Contact State/Province Contact Territory Contact ZIP/Postal Code Eloqua Contact ID Email Address Email Address Domain Email Address Status Fatigue Level Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service. Fax First Name Last Name Lead Source Most Recent Lead Source Original Mobile Phone Salesperson Title Hierarchy Column: Contact – Salesperson (Contact Total, Salesperson, Contact Detail) Hierarchy Column: Contact – Company (Contact Total, Company, Contact Detail) Hierarchy Column: Contact – Email Address Domain (Contact Total, Email Address Domain, Contact Detail)
Landing Page	Landing Page ID Landing Page Name Landing Page Description Relative Path Is Deleted Hierarchy Column: Landing Page (Landing Page Total, Landing Page Detail)
Landing Page Activity Calendar	Time Span, Year, Quarter, Month, Month Desc, Week, Week Number, Day, Date/Hour Hierarchy Column: Calendar – Quarter (Calendar Total, Year, Quarter, Month, Day, Calendar Detail) Hierarchy Column: Calendar – Week (Calendar Total, Year, Week, Day, Calendar Detail) Hierarchy Column: Calendar - TimeSpan (Calendar Total, TimeSpan, Calendar Detail)
Referrer	Source Type Source Name Referrer Domain Referrer Domain URL Referrer URL Hierarchy Column: Referrer (Referrer Total, Source Type, Source, Referrer Domain, Referrer Details)
Visitor	Browser Type Company DNS Name Company from IP Company from IP ID Current Total Pages Customer Flag First Marketing Campaign First Marketing Channel First Page in Visit Geography Host Name IP Address Is ISP Last Visit Date/Time Most Recent Form Submitted Most Recent Search Query Visitor Name Hierarchy Columns: Visitor – Company DNS Name (Visitor Total, Company DNS Name, Visitor Detail) Hierarchy Columns: Visitor – Company from IP (Visitor Total, Company from IP, Visitor Detail)

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Metrics

This section lists the metrics available in this subject area. You can find metric definitions in Insight metrics.

Category	Metrics
Landing Page Activities	Average Landing Page Time Landing Page Time Landing Page Views
Web Activities	Total Page Views Total Visitors Total Visits Total New Visitors Average Page Time Average Page Views per Visit Average Page Views per Visitor
Form Activities	Total Form Submissions Form Submission Rate

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Learn more

Insight subject areas

Landing Page Analysis, Insight, Subject areas, attributes, metrics, attribute folders, account, campaign, contact, landing page, calendar, referrer, visitor, matrix, report matrix