SMS Activity

Tip: Use the subject area links to see all available attributes and metrics for each subject area. These subject area topics have replaced the Insight Report Matrix topic. You can find metric definitions in Insight metrics

This subject area groups relevant attributes and metrics to help build a custom analysis. To learn more about subject areas, see Insight subject areas.

Note: You must have the analyzer role to build an analysis use Insight subject areas. For more information, see Insight Folder Security.

Attributes

This section outlines what attributes are in each attribute folder.

Attribute Attribute Folders
Account
  • Account Custom Data Objects (user generated folder content)
  • Account Custom DateTime (user generated folder content)
  • Account Custom Numeric (user generated folder content)
  • Account Custom Text (user generated folder content)
  • Account Events (user generated folder content)
  • Account ID
  • Account Business Phone
  • Account Address 1
  • Account Address 2
  • Account Address 3
  • Account City
  • Engagement Score

    Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service.

  • Account State/Province
  • Account Country
  • Account Zip/Postal Code
  • Account Date/Time Created
  • Account Integration Fields
  • Account Communications Fields

    • Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions.
Campaign
  • Campaign Custom DateTime (user generated folder content)
  • Campaign Custom Numeric (user generated folder content)
  • Campaign Custom Text (user generated folder content)
  • Campaign Name
  • Eloqua Campaign ID
  • CRM Campaign ID
  • Campaign Description
  • Campaign Created Date/Time
  • Campaign Last Modified Date/Time
  • Campaign Product
  • Campaign Region
  • Campaign Type
  • Campaign Status
  • Is Deleted
  • Campaign Start Date
  • Campaign End Date
  • Time Span Active Date
  • Campaign Created by User
  • Campaign Created by User ID
  • Last Activated by User
  • Hierarchy Column: Campaign – Campaign Region (Campaign Total, Campaign Region, Campaign Detail)
  • Hierarchy Column: Campaign – Campaign Product (Campaign Total, Campaign Product, Campaign Detail)
  • Hierarchy Column: Campaign – Campaign Type (Campaign Total, Campaign Type, Campaign Detail)
SMS Activity Calendar

  • Time Span

  • Year

  • Quarter

  • Month

  • Month Desc

  • Week

  • Week Number

  • Day

  • Date/Hour

  • Hierarchy Column: SMS Activity Calendar – Quarter (Calendar SMS Activity Total, Year, Quarter, Month, Day, Calendar SMS Activity Detail)
  • Hierarchy Column: SMS Activity Calendar – Weekly (Calendar SMS Activity Total, Year, Week, Day, Calendar SMS Activity Detail)
  • Hierarchy Column: SMS Activity Calendar - TimeSpan (Calendar SMS Activity Total, TimeSpan, Calendar SMS Activity Detail)
Contact
  • Contact Custom Data Object (user generated folder content)
  • Contact Custom DateTime (user generated folder content)
  • Contact Custom Numeric (user generated folder content)
  • Contact Custom Text (user generated folder content)
  • Contact Events (user generated folder content)
  • Integration Fields (user generated folder content)
  • Higher Education Fields

    • Note: This attribute only displays if your account has the Higher Education vertical solution. Learn more about vertical solutions.

  • Communications Fields

    • Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions.

  • Business Phone
  • Company
  • Contact Address 1
  • Contact Address 2
  • Contact Address 3
  • Contact City
  • Contact Country
  • Contact Created Date/Time
  • Contact Name
  • Contact State/Province
  • Contact Territory
  • Contact ZIP/Postal Code
  • Eloqua Contact ID
  • Email Address
  • Email Address Domain
  • Email Address Status
  • Fatigue Level

    • Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service.

  • Fax
  • First Name
  • Last Name
  • Lead Source Most Recent
  • Lead Source Original
  • Mobile Phone
  • Salesperson
  • Title
  • Hierarchy Column: Contact – Salesperson (Contact Total, Salesperson, Contact Detail)
  • Hierarchy Column: Contact – Company (Contact Total, Company, Contact Detail)
  • Hierarchy Column: Contact – Email Address Domain (Contact Total, Email Address Domain, Contact Detail)
SMS

  • Code

  • Country

  • Country Code

  • Purpose

  • Sender Name

  • SMS Link

  • SMS Name

  • SMS ID

  • SMS Code and Name

  • SMS Country Code and Name

  • Type
SMS Send Calendar

  • Time Span

    Year

  • Quarter

  • Month

  • Month Desc

  • Week

  • Week Number

  • Day

  • Date/Hour

  • Hierarchy Column: Calendar – Quarter (Calendar Total, Year, Quarter, Month, Day, Calendar Detail)
  • Hierarchy Column: Calendar – Weekly (Calendar Total, Year, Week, Day, Calendar Detail)
  • Hierarchy Column: Calendar - TimeSpan (Calendar Total, TimeSpan, Calendar Detail)

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Metrics

This section lists the metrics available in this subject area. You can find metric definitions in Insight metrics.

Category Metrics
Activities

  • Total Sends

  • Total Delivered

  • Total Failed

  • Total Received

  • Total Opt-ins

  • Total Opt-out
Rates

  • Delivered Rate

  • Failed Rate

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Learn more

Insight subject areas

SMS Activity, Insight, Subject areas, attributes, metrics, attribute folders, account, campaign, contact, email, calendar, segment, matrix, report matrix