Web Visit Analysis

Tip: Use the subject area links to see all available attributes and metrics for each subject area. These subject area topics have replaced the Insight Report Matrix topic. You can find metric definitions in Insight metrics

This subject area groups relevant attributes and metrics to help build a custom analysis. To learn more about subject areas, see Insight subject areas.

Note: You must have the analyzer role to build an analysis use Insight subject areas. For more information, see Insight users and permissions.

Attributes

This section outlines what attributes are in each attribute folder.

Attribute Attribute Folders
Account
  • Account Custom Data Objects (user generated folder content)
  • Account Custom DateTime (user generated folder content)
  • Account Custom Numeric (user generated folder content)
  • Account Custom Text (user generated folder content)
  • Account Events (user generated folder content)
  • Account ID
  • Account Name
  • Account Contacts
  • Account Source
  • Account Business Phone
  • Account Address 1
  • Account Address 2
  • Account Address 3
  • Account City
  • Engagement Score

    Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service.

  • Account State/Province
  • Account Country
  • Account Zip/Postal Code
  • Account Date/Time Created
  • Account Integration Fields
  • Account Communications Fields

    • Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions.

  • Unified Account ID
  • Unified Account Name
  • Unified Account Source
Contact
  • Contact Custom Data Object (user generated folder content)
  • Contact Custom DateTime (user generated folder content)
  • Contact Custom Numeric (user generated folder content)
  • Contact Custom Text (user generated folder content)
  • Contact Events (user generated folder content)
  • Integration Fields (user generated folder content)
  • Higher Education Fields

    • Note: This attribute only displays if your account has the Higher Education vertical solution. Learn more about vertical solutions.

  • Communications Fields

    • Note: This attribute only displays if your account has the Communications vertical solution. Learn more about vertical solutions.

  • Business Phone
  • Company
  • Contact Address 1
  • Contact Address 2
  • Contact Address 3
  • Contact City
  • Contact Country
  • Contact Created Date/Time
  • Contact Name
  • Contact State/Province
  • Contact Territory
  • Contact ZIP/Postal Code
  • Eloqua Contact ID
  • Email Address
  • Email Address Domain
  • Email Address Status
  • Fax
  • First Name
  • Last Name
  • Lead Source Most Recent
  • Lead Source Original
  • Mobile Phone
  • Salesperson
  • Title
  • Hierarchy Column: Contact – Salesperson (Contact Total, Salesperson, Contact Detail)
  • Hierarchy Column: Contact – Company (Contact Total, Company, Contact Detail)
  • Hierarchy Column: Contact – Email Address Domain (Contact Total, Email Address Domain, Contact Detail)

    • Important: This attribute is only available if your account has the Eloqua Advanced Intelligence Cloud Service.
Geography
  • Country Key
  • Country Code
  • Country Name
  • State/Province Key
  • State/Province Code
  • State/Province Name
  • City Key
  • City Name
  • ZIP/Postal Code Key
  • ZIP/Postal Code Name
  • Latitude
  • Longitude
  • Hierarchy Column: Geography (Geography Total, Country, State/Province, City, ZIP/Postal Code, Geography Detail)
Referrer
  • Source Type
  • Source Name
  • Referrer Domain
  • Referrer Domain URL
  • Referrer URL
  • Hierarchy Column: Referrer (Referrer Total, Source Type, Source, Referrer Domain, Referrer Details)
Visit Calendar
  • Time Span, Year, Quarter, Month, Month Desc, Week, Week Number, Day
  • Hierarchy Column: Calendar – Quarter (Calendar Total, Year, Quarter, Month, Day, Calendar Detail)
  • Hierarchy Column: Calendar – Week (Calendar Total, Year, Week, Day, Calendar Detail)
  • Hierarchy Column: Calendar - TimeSpan (Calendar Total, TimeSpan, Calendar Detail)
Visit Date Attribute
  • Visit Date
  • Visit Date/time
Visitor
  • Browser Type
  • Company DNS Name
  • Company from IP
  • Company from IP ID
  • Current Total Pages
  • Customer Flag
  • First Marketing Campaign
  • First Marketing Channel
  • First Page in Visit
  • Host Name
  • IP Address
  • Is ISP
  • Last Visit Date/Time
  • Most Recent Form Submitted
  • Most Recent Search Query
  • Visitor Name
  • Hierarchy Columns: Visitor – Company DNS Name (Visitor Total, Company DNS Name, Visitor Detail)
  • Hierarchy Columns: Visitor – Company from IP (Visitor Total, Company from IP, Visitor Detail)
Web Visit Attributes
  • Browser
  • Browser Version
  • Entry Page Display Name
  • Entry Page URL
  • Entry Search Query
  • Exit Page Display Name
  • Exit Page URL

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Metrics

This section lists the metrics available in this subject area. You can find metric definitions in Insight metrics.

Category Metrics
Web Activities
  • Total Page Views
  • Unique Page Views
  • Total Visits
  • Total Visitors
  • Total New Visitors
  • Total Returning Visitors
  • Total Page Time (seconds)
  • Average Page Views per Visit
  • Average Page Views per Visitor
  • Average Page Time (seconds)
  • Returning Visitor Rate
  • Bounce Rate
  • Total Query String Parameter Values

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Learn more

Insight subject areas

web visit analysis, Insight, Subject areas, attributes, metrics, attribute folders, account, contact, geography, referrer, calendar, visit date, visitor, web visit, matrix, report matrix