Send Time Optimization attribute group

Important: Send Time Optimization (STO) is an add-on feature that must be ordered for your account. Please contact your account manager or Oracle sales.

The Send Time Optimization attribute group (STO_Email_Basic Profile - WORKSPACE1) adheres to the following data schema and values. All fields are required, writable, and can't be deleted.

Attribute Name

Data Type

Description

Values

ID

Integer

Contact ID

 

BESTDAY

Integer

Optimal send day

Below are all the possible values in bold, followed by their definitions.

0 – Any Day

1 – Sunday

2 – Monday

3 – Tuesday

4 – Wednesday

5 – Thursday

6 – Friday

7 – Saturday

BESTHOURFORBESTDAY

Integer

Optimal send hour for the BESTDAY

Below are all the possible values in bold, followed by their definitions.

0 – 12 am

1 – 1 am

2 – 2 am

3 – 3 am

4 – 4 am

5 – 5 am

6 – 6 am

7 – 7 am

8 – 8 am

9 – 9 am

10 – 10 am

11 – 11 am

12 – 12 pm

13 – 1 pm

14 – 2 pm

15 – 3 pm

16 – 4 pm

17 – 5 pm

18 – 6 pm

19 – 7 pm

20 – 8 pm

21 – 9 pm

22 – 10 pm

23 – 11 pm

SUNDAY Integer Optimal send hour for the particular day or timeframe
MONDAY Integer
TUESDAY Integer
WEDNESDAY Integer
THURSDAY Integer
FRIDAY Integer
SATURDAY Integer
WEEKDAY Integer
WEEKEND Integer

Next steps

Send Time Optimization: Campaign use cases

Send Time Optimization stage

Send Time Optimization: Important usage information

Learn more

Send Time Optimization

How Send Time Optimization works

Managing your Send Time Optimization add-on feature

Data Management

Data Viewer

STO, send time optimization