Send Time Optimization
Important: Send Time Optimization (STO) is an add-on feature that must be ordered for your account. Please contact your account manager or Oracle sales.
Send Time Optimization (STO) is an add-on feature for Responsys Express that enables you to send messages at the optimal send time to each contact in a campaign. In other words, the same message is sent to different contacts at different times based on when they are most likely to engage. Our STO feature supports optimal send times down to the hour for each day.
Next steps
Enabling Send Time Optimzation
How Send Time Optimization works
Send Time Optimization attribute group
Send Time Optimization: Campaign use cases
Send Time Optimization: Important usage information
Managing your Send Time Optimization add-on feature