Deliverability Trends Dashboard

This dashboard provides an at-a-glance summary of the deliverability metrics of the Email channel. The dashboard helps you analyze trends in deliverability over time and provides a summary of top bounce categories and top performing ISPs.

This dashboard includes the following charts and table:

• Deliverability Trend Chart
• Top Bounce Categories by Bounce Type Chart
• Top ISPs by Send Volume Chart
• Deliverability by Message Table

To open the Deliverability Trends dashboard:

1. Click from any page in Responsys Express.

2. Click Insights. This opens a new web browser tab or window and signs you in to the Oracle BI Interactive Dashboards - Analytics page.

3. Select the Email tab.
4. Expand Deliverability, and then click Deliverability Trends.

To see more reports:

1. Click View More Reports to see the:
   • Deliverability by ISP Dashboard
   • Deliverability by Sent Week Dashboard
   • Quarterly Deliverability Dashboard

Dimensions

A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.

Important: If you change a message’s name, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.

Dimension	Definition
Sent Date	Day corresponding to the sent date
Bounce Type	Soft or Hard Bounce. Learn more about bounced emails.
Bounce Category	Bounce Category
Bounce Reason	Bounce Reason, which can be Likely Bad Address - Hard, Likely Bad Address - Soft, Possible Block, MailBox Full or Related, Undetermined – Hard, or Undetermined - Soft.
ISP	Internet Service Provider (ISP)
Region	Region
Message	Name of the message
Subject Line	Subject line of the email message
IP Address	Internet Protocol (IP) address

Measures

A measure is a numerical measurement representing the calculations gathered from your instance and applied to your reports.

Measure	Definition
Sent	Number of sent messages.
Delivered	Number of successfully delivered messages (that is, Sent minus Bounced)
Bounced	Number of unique bounced email addresses. Can be broken down by Bounce Reasons: Likely Bad Address - Hard; Likely Bad Address - Soft; Possible Block; MailBox Full or Related; Undetermined – Hard; Undetermined - Soft. Learn more about bounced emails.
Hard Bounce Rate	(Hard Bounces / Sent) * 100%
Bounce Rate	(Bounced / Sent) * 100%
Soft Bounce Rate	(Soft Bounces / Sent) * 100%
Delivered Rate	(Delivered / Total Emails Sent) * 100%
Click-Through Rate	(Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate.
Spam Complaints Rate	(Total Spam Complaints / Delivered) * 100%
Open Rate	(Opens / Delivered) * 100%
Soft Bounces	Number of emails classified as soft bounces (that is, emails that are not deliverable, but might become deliverable if retried in the future). Retries on soft bounces by mail transfer agents (MTAs) are not recorded as additional sends. However, the soft bounces metrics does include the additional soft bounces that may result from the retries.
Click Per Responder	(Total Clicks / Responders)
Unique Opens	Number of unique email opens by a recipient. How Responsys Express counts unique email opens differs slightly between standard and triggered launches: For a standard launch, a unique email open is the first time that the message was opened by a recipient. For example, if a recipient opened a message from an iPhone and a laptop, Responsys Express will count that as one unique open for the message. Responsys Express stops counting unique opens for a standard launch after 90 days. For a triggered launch, a unique email open is the first time a recipient opens a message for a launch during the last 90 days. This means that for a triggered launch running for a year, its unique opens are calculated every 90 days. The unique opens for the year will be the sum of the unique opens for each 90 day period. This is because triggered launches only launch once but may run over a long period of time. For example, if a recipient opens a message from a triggered launch in April, and then opens a message from the same triggered launch in October, Responsys Express would count two unique opens for that recipient for the triggered launch.
Unique Open Rate	(Unique Opens / Delivered) * 100%
Unique Clicks	Number of unique clicks on a link in a message by a responder. How Responsys Express counts unique clicks differs slightly between standard and triggered launches: For a standard launch, a unique click is the first time that a responder clicks on a link in a message. For example, if a message has 3 links sent to a single recipient, and the recipient clicks on each link, the unique clicks for the message will be 3. The responder, however, will be 1. For a triggered launch, a unique click is the first time a recipient clicks on a link in the message for a launch during the last 90 days. This means that for a triggered launch running for a year, its unique clicks are calculated every 90 days. The unique clicks for the year will be the sum of the unique clicks for each 90 day period. This is because triggered launches only launch once but may run over a long period of time. For example, if a recipient clicks 3 unique links in a message from a triggered launch in April, and then clicks 3 unique links in a message from the same triggered launch in October, Responsys Express would count 6 unique clicks for that recipient for the triggered launch.
Unique Click-Through Rate	(Unique Clicks / Delivered) * 100%
Unsubscribes	Count of unsubscribes. Unsubscribes do not register as Clicks. Learn more about setting up the default unsubscribe action for messages. Alternatively, if you include unsubscribe code in the message footer or body, those clicks are also counted as unsubscribes.
Unsubscribe Rate	(Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for messages.
Spam Complaints	Number of all spam complaints as reported to Responsys Express by the ISPs. Only spam complaints from specific ISPs are considered in this metric.

Deliverability Trend Chart

Shows deliverability trends. The performance metrics can be plotted against each other for a comparison over time. To do this, select the comparison from the drop down list.

Top Bounce Categories by Bounce Type Chart

Shows a summary of top bounce categories. You can analyze the top Bounce categories by Bounce Type and drill down to the bounce reason.

Top ISPs by Send Volume Chart

Shows a summary of top-performing ISPs. You can analyze the top ISPs by deliverability metrics such as Bounce Rate and drill down to the region and domain name.

Deliverability by Message Table

Provides a tabular view of deliverability for the Email channel. For a more detailed analysis, you can drill down on Campaign, Message, Region, and ISP.

Learn more

Insights

Interacting with Insight Dashboards

Dimensions for Email

Measures for Email