Deliverability by ISP Dashboard

This dashboard provides a tabular view of deliverability performance by ISP. Rates that exceed deliverability thresholds are shown in red.

This dashboard includes the following table:

To open the Deliverability by ISP dashboard:

  1. Click from any page in Responsys Express.

  2. Click Insights. This opens a new web browser tab or window and signs you in to the Oracle BI Interactive Dashboards - Analytics page.

  3. Select the Email tab.
  4. Expand Deliverability, and then click Deliverability Trends.
  5. Click View More Reports icon View More Reports, and select Deliverability by ISP

Dimensions

A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.

Dimension Definition
Region Region
ISP Internet Service Provider (ISP)

Measures

A measure is a numerical measurement representing the calculations gathered from your instance and applied to your reports.

Measure Definition
Sent Number of sent messages.
Hard Bounces Number of emails classified as hard bounces (that is, email addresses that are not deliverable and will never become deliverable). This includes messages that return codes stating "user does not exist" and "domain does not exist".
Hard Bounce Rate (Hard Bounces / Sent) * 100%
Soft Bounces Number of emails classified as soft bounces (that is, emails that are not deliverable, but might become deliverable if retried in the future). Retries on soft bounces by mail transfer agents (MTAs) are not recorded as additional sends. However, the soft bounces metrics does include the additional soft bounces that may result from the retries.
Soft Bounce Rate (Soft Bounces / Sent) * 100%
Bounced Number of unique bounced email addresses. Can be broken down by Bounce Reasons: Likely Bad Address - Hard; Likely Bad Address - Soft; Possible Block; MailBox Full or Related; Undetermined – Hard; Undetermined - Soft. Learn more about bounced emails.
Bounce Rate (Bounced / Sent) * 100%
Delivered Number of successfully delivered messages (that is, Sent minus Bounced)
Delivered Rate (Delivered / Total Emails Sent) * 100%
Unique Opens

Number of unique email opens by a recipient. How Responsys Express counts unique email opens differs slightly between standard and triggered launches:

  • For a standard launch, a unique email open is the first time that the message was opened by a recipient. For example, if a recipient opened a message from an iPhone and a laptop, Responsys Express will count that as one unique open for the message. Responsys Express stops counting unique opens for a standard launch after 90 days.
  • For a triggered launch, a unique email open is the first time a recipient opens a message for a launch during the last 90 days. This means that for a triggered launch running for a year, its unique opens are calculated every 90 days. The unique opens for the year will be the sum of the unique opens for each 90 day period. This is because triggered launches only launch once but may run over a long period of time. For example, if a recipient opens a message from a triggered launch in April, and then opens a message from the same triggered launch in October, Responsys Express would count two unique opens for that recipient for the triggered launch.
Unique Open Rate (Unique Opens / Delivered) * 100%
Unique Clicks

Number of unique clicks on a link in a message by a responder. How Responsys Express counts unique clicks differs slightly between standard and triggered launches:

  • For a standard launch, a unique click is the first time that a responder clicks on a link in a message. For example, if a message has 3 links sent to a single recipient, and the recipient clicks on each link, the unique clicks for the message will be 3. The responder, however, will be 1.
  • For a triggered launch, a unique click is the first time a recipient clicks on a link in the message for a launch during the last 90 days. This means that for a triggered launch running for a year, its unique clicks are calculated every 90 days. The unique clicks for the year will be the sum of the unique clicks for each 90 day period. This is because triggered launches only launch once but may run over a long period of time. For example, if a recipient clicks 3 unique links in a message from a triggered launch in April, and then clicks 3 unique links in a message from the same triggered launch in October, Responsys Express would count 6 unique clicks for that recipient for the triggered launch.
Unique Click-Through Rate (Unique Clicks / Delivered) * 100%
Unsubscribes Count of unsubscribes. Unsubscribes do not register as Clicks. Learn more about setting up the default unsubscribe action for messages. Alternatively, if you include unsubscribe code in the message footer or body, those clicks are also counted as unsubscribes.
Unsubscribe Rate (Unsubscribes / Delivered) * 100%
Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for messages.
Spam Complaints Number of all spam complaints as reported to Responsys Express by the ISPs. Only spam complaints from specific ISPs are considered in this metric.
Spam Complaints Rate (Total Spam Complaints / Delivered) * 100%

Deliverability by ISP Table

Shows a summary of top-performing ISPs. You can analyze the top ISPs by deliverability metrics such as bounce rate and drill down to the region and domain name.

Learn more

Deliverability Trends Dashboard

Insights

Interacting with Insight Dashboards

Dimensions for Email

Measures for Email