Link Performance Dashboard

This shows top-performing link categories, along with a detailed tabular view of the performance of each link in a message. Learn more about setting up link tracking in messages.

This dashboard includes the following charts and table:

• Top Performing Links by Click-Through Rate Chart
• Top Performing Links by Conversion Rate Chart
• Top Performing Links by Revenue Chart
• Link Performance Table

To open the Link Performance dashboard:

1. Click from any page in Responsys Express.

2. Click Insights. This opens a new web browser tab or window and signs you in to the Oracle BI Interactive Dashboards - Analytics page.

3. Select the Email tab.
4. Expand Performance, and then click Link.

Dimensions

A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.

Important: If you change a message’s name, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.

Dimension	Definition
Link Category	Link category
Campaign	Name of the campaign
Message	Name of the message
Link Name	Link Name

Measures

A measure is a numerical measurement representing the calculations gathered from your instance and applied to your reports.

Measure	Definition
Click-Through Rate	(Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate.
Conversion Rate	(Conversions / Delivered) * 100%.
Revenue	Total revenue associated with a particular campaign launch.
Unique Opens	Number of unique email opens by a recipient. How Responsys Express counts unique email opens differs slightly between standard and triggered launches: For a standard launch, a unique email open is the first time that the message was opened by a recipient. For example, if a recipient opened a message from an iPhone and a laptop, Responsys Express will count that as one unique open for the message. Responsys Express stops counting unique opens for a standard launch after 90 days. For a triggered launch, a unique email open is the first time a recipient opens a message for a launch during the last 90 days. This means that for a triggered launch running for a year, its unique opens are calculated every 90 days. The unique opens for the year will be the sum of the unique opens for each 90 day period. This is because triggered launches only launch once but may run over a long period of time. For example, if a recipient opens a message from a triggered launch in April, and then opens a message from the same triggered launch in October, Responsys Express would count two unique opens for that recipient for the triggered launch.
Sent	Number of sent messages.
Bounce Rate	(Bounced / Sent) * 100%
Responders	Number of recipients (that is, unique individuals) who clicked on one or more links. Learn more about link tracking.
Delivered Rate	(Delivered / Total Emails Sent) * 100%
Open Rate	(Opens / Delivered) * 100%
Unique Open Rate	(Unique Opens / Delivered) * 100%
Unique Click-Through Rate	(Unique Clicks / Delivered) * 100%
Responder Rate	(Responders / Delivered) * 100%
Unsubscribe Rate	(Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for messages.
Revenue Per Email	(Total Revenue / Total Delivered).

Top Performing Links by Click-Through Rate Chart

Top-performing link categories by Click-Through Rate. To analyze the links that are associated with a link category, click the link category to drill down to the detailed data.

Top Performing Links by Conversion Rate Chart

Top-performing link categories by Conversion Rate (not applicable for Responsys Express). To analyze the links that are associated with a link category, click the link category to drill down to the detailed data.

Top Performing Links by Revenue Chart

Top-performing link categories by Revenue (not applicable for Responsys Express). To analyze the links that are associated with a link category, click the link category to drill down to the detailed data.

Link Performance Table

Provides a tabular view of the performance of each link in a message. You can drill down on Campaign and Message for a more detailed analysis.

Learn more

Insights

Interacting with Insight Dashboards

Dimensions for Email

Measures for Email