Message Analysis Dashboard
This dashboard helps you analyze the key performance metrics of a selected message, and to trend the responses to the message over the number of days after the send. The dashboard also shows which devices recipients use for the message.
This dashboard includes the following charts and table:
To open the Message Analysis dashboard for a message:
- Click
from any page in Responsys Express. - Click Insights. This opens a new web browser tab or window and signs you in to the Oracle BI Interactive Dashboards - Analytics page.
- Select the Email tab and expand Performance.
- Click Message.
- From the Message Performance table, right-click
for the message you want to analyze.
Summary of Key Performance Metrics
The dashboard provides a quick overview of the following key performance metrics for the message:
- Sent - Number of sent messages.
- Delivered Rate - (Delivered / Total Emails Sent) * 100%
- Unique Open Rate - (Unique Opens / Delivered) * 100%
- Unique Click-Through Rate - (Unique Clicks / Delivered) * 100%
- Unique Conversion Rate - (Unique Conversions / Delivered) * 100%.
- Unsubscribe Rate - (Unsubscribes / Delivered) * 100%
Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for messages. - Revenue Per 1K Email - (Total Revenue / Total Delivered) * 1000.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
Important: If you change a message’s name, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.
| Dimension | Definition |
|---|---|
| Interval | Used to group performance measures by a time period based on the number of days since launched |
| Device Type | Type of device used to respond to the message (for example, Mobile, Desktop, or Tablet) |
| Campaign | Name of the campaign |
| Stage | Stage of the campaign that was used to send messages |
| Subject Line | Subject line of the email message |
| Sent Date | Day corresponding to the sent date |
Measures
A measure is a numerical measurement representing the calculations gathered from your instance and applied to your reports.
| Measure | Definition |
|---|---|
| Click-Through Rate | (Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. |
| Unique Click-Through Rate | (Unique Clicks / Delivered) * 100% |
| Delivered Rate | (Delivered / Total Emails Sent) * 100% |
| Open Rate | (Opens / Delivered) * 100% |
| Unique Open Rate | (Unique Opens / Delivered) * 100% |
| Conversion Rate | (Conversions / Delivered) * 100%. |
| Unique Conversion Rate | (Unique Conversions / Delivered) * 100%. |
| Unsubscribe Rate | (Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for messages. |
| Revenue Per Email | (Total Revenue / Total Delivered). |
| Clicks | Count of total clicks; that is, clicks on all links in a message, including multiple clicks on the same link(s). Unsubscribes do not register as Clicks. Learn more about tracking clicks. |
| Opens | Number of email messages opened, including multiple opens. Learn more about tracking opens. |
| Conversions | Number of conversion actions. |
| Sent | Number of sent messages. |
| Bounce Rate | (Bounced / Sent) * 100% |
| Responders | Number of recipients (that is, unique individuals) who clicked on one or more links. Learn more about link tracking. |
| Revenue | Total revenue associated with a particular campaign launch. |
| Responder Rate | (Responders / Delivered) * 100% |
Response Trends Chart
This chart trends its measures over a number of days after the message was sent.
Performance by Device Chart
This chart shows the Clicks, Opens, and Conversions broken down by device type. Responsys Express does not support Conversions.
Message Performance Table
This report provides granular analysis of the message.