Measures for SMS and MMS

A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.

Measures for SMS and MMS

This section describes all available measures for SMS and MMS.

Average Order Value: Revenue / Number of orders

Clicks: Total clicks, i.e. clicks on all links, including multiple clicks on the same link

Click-Through Rate: (Total Clicks / Delivered Links) * 100%

Conversion Rate: (Conversions / Delivered Links) * 100

Conversions: Number of conversion actions

Bounced: The total number of hard and soft bounces.

Bounce Rate: Total Bounced / Total Sends

Hard Bounces: The total hard bounces. Oracle Responsys classifies permanent errors returned from the SMS aggregator as hard bounces.

Hard BounceClosed A hard bounce is an email or text message that permanently could not be delivered. For email, some common reasons for hard bounces include an invalid email address or domain name. For SMS messages, a hard bounce might mean that the subscription doesn't support SMS, is invalid, or an invalid number. Rate: Total Hard Bounces / Total Sends

Soft Bounces: The total soft bounces. Oracle Responsys classifies non-terminal errors returned from the SMS aggregator as soft bounces.

Soft BounceClosed A soft bounce is an email or text message that temporarily could not be delivered. These bounces may still be delivered at another time. For an email, this could mean that the email address is valid, but the recipient's inbox was full, the mail server was unavailable, or the email message was too large. For an SMS message, this could mean that the subscriber's SIM card is not in the device or the device is out of range or turned off. Rate: Total Soft Bounces / Total Sends

Distribution: Number of mobile numbers on the distribution list at time of launch

DND: The total messages rejected due to Do Not Disturb (DND) services. These messages were received and rejected due to the subscriber being subscribed to DND services. These services disable any service traffic to their number.

DND Rate: Total DND / Total Sends

Delivered: Number of successfully delivered messages (i.e. Sent - Bounced - DND)

Delivered Rate: (Delivered / Sent)*100

Received: Number of received messages

Sent: Number of sent messages

Revenue: Total revenue associated with a particular campaign launch

Skipped: Number of records skipped due to no code available for the country or due to personalization error

Skip Rate: (Skipped / Distribution) * 100%

Split Sent: Number of messages sent, including splits by the aggregator when applicable

Unique Clicks: Number of unique clicks (only includes the first time a responder clicked on each link)

Unique Click-Through Rate: (Unique Clicks / Delivered) * 100%

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