Measures for SMS and MMS
A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.
Measures for SMS and MMS
This section describes all available measures for SMS and MMS.
Average Order Value: Revenue / Number of orders
Clicks: Total clicks, i.e. clicks on all links, including multiple clicks on the same link
Click-Through Rate: (Total Clicks / Delivered Links) * 100%
Conversion Rate: (Conversions / Delivered Links) * 100
Conversions: Number of conversion actions
Bounced: The total number of hard and soft bounces.
Bounce Rate: Total Bounced / Total Sends
Hard Bounces: The total hard bounces. Oracle Responsys classifies permanent errors returned from the SMS aggregator as hard bounces.
Hard Bounce A hard bounce is an email or text message that permanently could not be delivered. For email, some common reasons for hard bounces include an invalid email address or domain name. For SMS messages, a hard bounce might mean that the subscription doesn't support SMS, is invalid, or an invalid number. Rate: Total Hard Bounces / Total Sends
Soft Bounces: The total soft bounces. Oracle Responsys classifies non-terminal errors returned from the SMS aggregator as soft bounces.
Distribution: Number of mobile numbers on the distribution list at time of launch
DND: The total messages rejected due to Do Not Disturb (DND) services. These messages were received and rejected due to the subscriber being subscribed to DND services. These services disable any service traffic to their number.
DND Rate: Total DND / Total Sends
Delivered: Number of successfully delivered messages (i.e. Sent - Bounced - DND)
Delivered Rate: (Delivered / Sent)*100
Received: Number of received messages
Sent: Number of sent messages
Revenue: Total revenue associated with a particular campaign launch
Skipped: Number of records skipped due to no code available for the country or due to personalization error
Skip Rate: (Skipped / Distribution) * 100%
Split Sent: Number of messages sent, including splits by the aggregator when applicable
Unique Clicks: Number of unique clicks (only includes the first time a responder clicked on each link)
Unique Click-Through Rate: (Unique Clicks / Delivered) * 100%