In-App Campaign - Creating a Campaign

Important: This information applies to the In-App Campaign Workbook . If the Campaign Designer has been rolled out to your account, see Launching an In-app campaign with the Campaign Designer.

To see how the Campaign Designer differs from the old campaign workbook, see In-app Campaign Designer changes. For a breakdown of the Campaign Designer's visuals, see In-app Campaign Designer visuals overview.

Important: This feature is only available if it is enabled for your account.

This is the first step of creating an In-App campaign. In this step, you provide general campaign characteristics, such a campaign name and folder.

To create an In-App campaign:

  1. Do one of the following:
    • On any page, click Actions on the side navigation bar, and select Create Campaign. (Not seeing this choice? Refer to the Side navigation bar changes topic.)
    • On the Manage Campaigns page, click Create Campaign.
  2. In the Create campaign dialog, select In-app.
  3. Specify the general campaign characteristics.

    Important: If you change a campaign’s name, folder, marketing program, marketing strategy, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.

    • Name—Required. The unique name for the campaign

      The campaign cannot have the same name as an existing campaign or form in any folder. The name must be no longer than 150 characters and can include only the following characters: A-Z a-z 0-9 space ! - = @ _ [ ] { }

    • Description—Any description or notes
    • Marketing Strategy—The marketing strategy

      Marketing strategies are defined by the Account Administrator from the Account management page.

      Note: Prior to 19A, if you changed a campaign’s marketing strategy for a standard launch, then historical launches would keep the old values in Insight, while new launches would take the new values. Post 19A, Insight will display the new marketing strategy values for both historical and new standard launches. This update applies to all channels. It does not impact the CED behavior.

    • Marketing Program—The marketing program

      Marketing program values are defined by the Account Administrator from the Account management page.

      Note: Prior to 19A, if you changed a campaign’s marketing program for a standard launch, then historical launches would keep the old values in Insight, while new launches would take the new values. Post 19A, Insight will display the new marketing program values for both historical and new standard launches. This update applies to all channels. It does not impact the CED behavior.

    • Folder—Required. The folder for the campaign
  4. Click Create.
  5. If several apps exist for the account, select the app for which to create the campaign and click Select to continue to the next step, creating the message.

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