SuiteCommerce Analytics Data Overview

Watch the following help video for an overview of this feature:

The SuiteCommerce Analytics Data feature uses cookies to capture detailed information about shopper behavior during visits to your SuiteCommerce web store.

This feature must be enabled in your account. It comes with a companion extension to set up a cookie consent banner and menu to obtain each shopper’s consent to having their data collected.

The Challenge

Retailers want to understand their shoppers’ buying habits, with the goal of encouraging them to return to their web stores for repeat purchases. They also want to provide a marketplace that shoppers find satisfying, applicable and responsive to individual interests, and easy to navigate.

Performing research at this level can prove challenging for mid-level retailer budgets, especially when trying to gain insights from multiple sources and different applications.

The Solution

SuiteCommerce Analytics Data delivers a central source of shopper knowledge and makes it available to those who make the business decisions behind your web store operations. It provides a comprehensive view of actions a shopper takes while browsing and making purchases.

It also includes demographics such as geographical location, the date and time of each visit, the type of browser device used, and whether a shopper is new or a repeat visitor.

Benefits

Businesses can use these shopper insights to plan ordering, design up-sell strategies, nurture relationships, and understand who visits a web store and where their interests lie. Ecommerce managers, marketing managers, and sales representatives can use this comprehensive view of visitors as the basis for pricing and purchasing decisions.

Analysts can use results to set up key performance indicators (KPIs) that measure the success of sales initiatives and marketing campaigns. Common KPIs can be derived from a shopper’s:

Acquisition source or medium
Page-views history
Item-views history
Key word searches

Web store personnel can leverage NetSuite features such as Saved Searches and Analytics Workbooks to compile views that describe shopper behavior in specific scenarios. A Saved Search can then be set to email an assigned sales representative when an alert is triggered. For example, you might want to send an automated alert when:

A repeat shopper browses a web store without making a purchase. Criteria for the query might include the shopper’s tracked history of item searches and views.
A cart is abandoned over a period, using the cart contents to reach the appropriate representatives.
A shopper assigned to a representative makes a purchase. In addition to an internal notification, this criteria is often used to populate dashboards.
An assigned shopper requests a quote using the SuiteCommerce My Account feature.

See Setting Up Saved Search Email Schedules and Alerts.

How it works

The SuiteCommerce Analytics Data feature uses an analytics cookie and cookie-consent technology to capture data populated by the shopper’s browser interactions with a SuiteCommerce web store. Before capturing and storing a shopper’s interactions, the shopper must actively opt-in by accepting the analytics cookie.

After NetSuite receives the data, it is made available to SuiteCommerce accounts via a Saved Search or Analytic Workbook. See the Use Cases for example queries.

Tip:

For information on the SuiteCommerce Analytics protocols for data minimization, data deletion, and shopper opt-in mechanisms in place to protect the shopper’s privacy, see Data Privacy.

Terms of Service

Use of the SuiteCommerce Analytics Data feature and the SuiteCommerce Cookie Consent extension requires ordering the service from NetSuite and agreeing to a terms of service. Contact your NetSuite Account Manager for more information.

Terminology

We use the following terms in this guide to differentiate between web store or site owner personnel and the consumer visiting a web store:

Shopper — Consumer or visitor to your SuiteCommerce web store. Your customer.
Administrator — Person from your business who grants access and performs other user-management tasks.
Web Store Owner — Business that owns or maintains your SuiteCommerce web store.
Customer — Your business or a representative from your business who is a customer of NetSuite.