Working with the Retention Metrics Dashboard
The Retention Metrics Dashboard shows you revenue changes across new, expansion, contraction, and churned customers. The dashboard provides several visualizations of retention metrics data. You can use these visualizations to identify cohort behaviors, retention patterns over time, and early churn signals.
You can use the portlets in the Retention Dashboard to monitor and analyze retention data. With this data, you can identify at-risk customers, understand churn patterns, and implement effective retention strategies.
Key Terms and Definitions
Review the following table for key terms and their definitions.
|
Term |
Definition |
|---|---|
|
Cohort |
In Subscription Metrics, cohort refers to customers or users grouped according to the month they started their subscriptions.
Important:
Future-dated transactions are currently being grouped to the current month cohort group. |
|
Churn |
Churn is the number of subscribers a subscription business loses in a specific period.
Note:
For customers with multiple subsidiaries that have contracts that end in different months across different subsidiaries, churn is currently not captured as expected. |
|
Logo |
A logo is a unique customer or company that has signed a subscription. |