Search Engine Optimization (SEO)

NetSuite gives you many tools for ensuring that the pages of your site are optimized for search engines. Using these tools and following SEO best practice can help improve your ranking on search result pages.

You can use the tools and techniques listed in the table to optimize your Commerce website for search engines. These tools are available to all Commerce websites.

SEO Tools


For More Information


  • Image File names

  • Image Alt Text

Access image files from item records in your account to modify the Image Alt Text.

Add Alternate Text

SEO and Images

Content Delivery

Use the Content Delivery SuiteApp to access the following page elements:

  • Page Title

  • Meta Description

  • Page Header

  • Addition to <head>

Using Content Delivery

Descriptive URLs for Item Detail Pages

You can customize any URL that points to a product on your site.

Customizing Item URLs for SEO

SEO page generator

Commerce web stores automatically generate full HTML pages that enable search bots to effectively index your website.

SEO Page Generator

Third-Party Scripts in SSP Files

You can integrate third party services such as analytics, affiliate programs, or tracking code with your Commerce web store. Use the ns-server-execute flag in your SSP file to reference a script file attached to the SSP application.


If you are customizing a Commerce web store, because of the single page architecture, you cannot reference the script as described above.

For more information about adding a third-party script to a Commerce web store, see Adding a Third-Party Script for Analytics Tracking.

Sitemap Generator

Sitemap Generator creates an XML sitemap for your website for Search Engine Optimization.

Sitemap Generator

Structured Data Markup

SuiteCommerce and SuiteCommerce Advanced 2020.1 and later support JSON-LD structured data markup. Major search engines use structured data markup to discover detailed information about a page and enhance search results.

Structured Data Markup

Robots.txt File

Create a robots.txt file to control which pages on your site are indexed.

SEO and Robots.txt


Learn best practices for testing your site and finding errors using the seodebug URL parameter.

Troubleshooting Your Website

Google Analytics

Learn how to integrate Google Analytics 4 into your Commerce web store.

Google Analytics 4

Related Topics

General Notices