Referrer Summary Report
This report shows the domain of the websites your visitors navigated from to get to your site. This lets you understand which websites lead the most customers to you, helping you to better manage your marketing efforts.
This report displays revenue and conversion information related to each referrer. The report tells you exactly how much is generated by each referrer and how many visitors were converted to customers. It also calculates revenue per visitor and revenue per customer, providing ROI analysis.
The table below displays the Referrer Summary report columns and their descriptions:
|
Column Name |
Description |
|---|---|
|
Referrer |
Domain of the referrer site. |
|
Last Visit |
Date of the last visit from the referrer site. |
|
Visits |
Number of visits from the referrer site. |
|
Number of Visitors |
Number of visitors from the referrer site. |
|
Number of Leads |
Number of registered visitors from the referrer site. |
|
Number of Purchasers |
Number of visitors who have placed orders on your site. |
|
Total Revenue |
Amount of paid sales transactions on your site. |
|
Revenue per Visitor |
Revenue/Number of visitors Total = average of lines above |
|
Revenue per Purchaser |
Revenue/Number of visitors who placed an order on your site Total = average of lines above |
|
Conversion |
Number of visitors/Number of purchasers Total = average of lines above |
To see the Referrer Summary report:
Go to Reports > Web Presence > Referrer Summary.
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