ATG Outreach includes two specialized segment types, opt-in segments and opt-out segments, to help business users target their campaigns more effectively. Opt-in segments include only those customers who have explicitly subscribed to a particular e-mail category. Opt-out segments, on the other hand, include all customers except the people who specifically opt out of an e-mail category.

Before other ATG Outreach users can use opt-in or opt-out segments in their campaigns, you need to implement an “e-mail preferences” web form that gives customers a way to opt into or out of selected e-mail categories. You also need to create the opt-in or opt-out segment assets that correspond to each category.

This chapter covers the following topics:

For additional overview information about opt-in and opt-out segments, and for information on adding them to a campaign, see Using Opt-In and Opt-Out Segments in the ATG Outreach Guide for Business Users.

 
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