Promotions are a way of encouraging a user to make a purchase by highlighting and offering discounts on products and services. Examples of promotion types include the following:

This chapter discusses the back-end functionality that supports promotions as a part of the Oracle ATG Web Commerce pricing system.

You can create promotions using the ATG Control Center (ACC) or Oracle ATG Web Commerce Merchandising, and deliver them to users through a variety of methods, including scenarios. See the Creating and Maintaining Promotions chapter of the ATG Commerce Guide to Setting Up a Store for information on creating and delivering promotions using the ACC. See the ATG Merchandising Guide for Business Users for information on creating promotions using Merchandising.

Note that promotions you create in the ACC can be edited in Merchandising; however, not all promotion types can be created using the ACC. Also, promotions created using Merchandising templates cannot be edited in the ACC, due to differences in the Pricing Model Description Language (PMDL) generated.

This chapter contains the following sections:

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