Business users (merchandisers) use Merchandising to establish and manage one or more commerce sites. Merchandisers build catalogs of saleable items, and create a variety of targeted and personalized promotions. Merchandising tools enable merchandisers to do the following tasks. Unless otherwise specified, these tasks are described in the ATG Merchandising Guide for Business Users.
Create projects to track the creation and management of commerce assets.
Create catalogs and populate them with categories, products, and SKUs.
Manage the catalog items, images, and copy that will be deployed to a live web site.
Create and manage personalization assets: user segments, content groups, and targeters. These assets can be site-aware, specifying an execution site and a content search site. See the ATG Business Control Center User's Guide and the ATG Personalization Guide for Business Users.
Manage price lists: manage price inheritance; set standard, sale, and volume pricing; assign custom prices to individuals or groups.
Create promotions and scenarios. See Creating and Maintaining Promotions in the ATG Commerce Guide to Setting Up a Store and Creating Scenarios in the ATG Personalization Guide for Business Users.
Manage Search Merchandising features, including facets, for your catalogs.
