Assets are the fundamental building blocks of Content Administration. Assets include items such as products, catalogs, folders, scenarios, targeters, promotions, price lists, text files, HTML files, and binary files.

A merchandiser creates catalog assets and populates them with categories, products, and SKUs. The products and SKUs can have images and text copy that a merchandiser creates, refines, and ultimately deploys to a live web site. To find, display, and promote specified catalog assets to specified users, a merchandiser creates personalization assets called promotions, targeters, and scenarios.