A merchandiser creates and manages assets within a project. The project is associated with a workflow, which lists a sequence of tasks, such as reviewing work and deploying assets. The workflow enforces the execution sequence of the tasks and establishes the eligibility of internal users to perform them. The project tracks the creation, modification, and deletion of each asset. When the project is complete (deployed and accepted), its assets are checked in to the Content Administration versioned repository. Every new version of an asset is saved as a discrete version.