Oracle Commerce can use Oracle Business Intelligence to generate reports about how customers use Guided Search to navigate sites and access products. To make data available for use in reports, it must be collected in the form of log files, which are periodically loaded into the data warehouse.
This chapter discusses the specifics of logging search data for reporting. There are two main types of search data logging:
Recording the content of search requests and responses, in order to generate reports about general search questions such as the most common search terms or the average number of searches per session.
Recording when customers click on search results or dimension values to view items, and whether or not those items are subsequently purchased, in order to generate conversion reports about how customers use search and guided navigation to find and purchase items.
This chapter describes the components, processes, and configuration involved in logging the data. It includes the following sections:
The data logging and loading processes are described in the Business Intelligence Installation and Configuration Guide. Search reports are created from data stored in the data warehouse, which is described in the Business Intelligence Data Warehouse Guide.
